The Secrets to Really Great Facebook Ad Copy
Online advertising is one of the very best things you can do in your business, and Facebook ads are one of the very best ways to do it. Why? Because Facebook ads are super beginner-friendly, can be highly effective, and are a great way to reach a wide (yet highly targeted) audience via social media — i.e., a marketer’s dream.
When it comes to Facebook ads, there are a few things you have to do to set yourself apart and up for success, from designing eye-catching creative for the ad all the way to finding the right ways to attract your target audience. While tools like Canva, Photoshop, and Facebook’s targeting make things like that a little more painless, there isn’t a program to write your Facebook ad copy for you — and it’s important. We get asked constantly how to write high-performing Facebook ad copy, and we’re here to tell you that it really is easier than you think. Here are our go-to secrets to writing really great Facebook ad copy:
Speak to your audience’s pain points
When you’re connecting with people via paid advertising on Facebook, your window of opportunity for engaging them is pretty limited. People scroll through quickly, which means it’s important to capture attention quickly. Your best bet? Start your Facebook ad copy by speaking directly to your audience’s pain points — and then tell them how your product or service might help them. By doing the research to understand what your audience needs and then putting into action in an eye-catching, well-written way, you can ensure that more people click on your ad — which is the first step to making them act on it.
Keep it fun!
People tend to take advertising (and a lot of other marketing strategies) way too seriously, and it’s not necessary. Why? Because people have serious lives already — and scrolling through on Facebook to see a boring ad isn’t going to encourage them to find out more. Instead, keep your copy fun and upbeat, and consider adding in fun things like pop culture references, emojis, or jokes. Remember — you want to capture the attention early on, and this is a key method for doing so.
Test, test, test
Facebook has well over 2 billion users on the app (!!!), which makes one thing clear: one message isn’t going to work for everyone. That’s why it’s vital to write multiple versions of your Facebook ad copy to test — whether you’re testing different versions to the same market or testing different versions to different markets. We recommend starting with at least two versions of ad copy — a shorter and longer version — as well as switching up CTA’s and button language.
Need some help leveling up your digital advertising strategy? That’s what we do here at Social Xccess — and you can get your free quote here.