Chocolate Hangover


Chocolate Hangover need website design support to implement a concrete marketing strategy to meet consumer demands.

Social Xccess partnered with Chocolate Hangover to create a modern chocolate store.

In addition to website design support and delivering a new brand and global packaging system, a brand style guide was key to ensure a successful launch.

The Strategy

Chocolate Moonshine Company in Grapevine, Texas shot by Justin Crawford

Before kicking off the project, we needed to develop branding and marketing collateral from scratch and distinguish the store from its competitors. In order to do this, we created a three-phase digital marketing strategy. Pre-Launch, where we focused on branding, website development and marketing and sales content. Beta Launch, in which we utilized advertising and social media campaigns to grow the Chocolate Hangover audience and establish an active target audience. Launch, where we encouraged visitors to come visit the storefront in Grapevine, Texas.


Interior of Chocolate Hangover in Grapevine, Texas shot by Social Xccess

Once we had branding and a website optimized for lead conversions, we needed to implement a strategy for reaching the Chocolate Hangover target audience and getting them to come visit the storefront. We focused our attention on the local market combining paid and organic, campaigns to build an audience.


  • +20.32% website visitors
  • +91.48% online orders
  • +76.24% pageviews
  • -50.42% bounce rate
  • +21.83% pages per session
  • +50.32% conversions from search

Related Case Studies

Jared Scroggins, VRM Mortgage Services employee

VRM Mortgage Services

REO Asset Management Company Seeks Innovative Advertising & Marketing to Transform Business Industry: Financial Services / Mortgage Services Company ABOUT VRM MORTGAGE SERVICES VRM Mortgage Services is a company that provides a variety of services to support the servicing of performing and non-performing loans. VRM delivers support services that provide an operational lift and performance

Kirstin Pruitt high school volleyball

Rockwall High School Volleyball

The Rockwall High School Volleyball team was dealing with a problem that’s become widespread for many schools and sports team. Their website was not performing, which meant they weren’t able to take advantage of any online fan generation opportunities online. As a nationally recognized volleyball organization, the Rockwall High School Volleyball team had primarily focused