Chocolate Hangover

Overview


Chocolate Hangover need website design support to implement a concrete marketing strategy to meet consumer demands.

Social Xccess partnered with Chocolate Hangover to create a modern chocolate store.

In addition to website design support and delivering a new brand and global packaging system, a brand style guide was key to ensure a successful launch.

The Strategy


Chocolate Moonshine Company in Grapevine, Texas shot by Justin Crawford

Before kicking off the project, we needed to develop branding and marketing collateral from scratch and distinguish the store from its competitors. In order to do this, we created a three-phase digital marketing strategy. Pre-Launch, where we focused on branding, website development and marketing and sales content. Beta Launch, in which we utilized advertising and social media campaigns to grow the Chocolate Hangover audience and establish an active target audience. Launch, where we encouraged visitors to come visit the storefront in Grapevine, Texas.

Solutions


Interior of Chocolate Hangover in Grapevine, Texas shot by Social Xccess

Once we had branding and a website optimized for lead conversions, we needed to implement a strategy for reaching the Chocolate Hangover target audience and getting them to come visit the storefront. We focused our attention on the local market combining paid and organic, campaigns to build an audience.

Scoreboard

  • +20.32% website visitors
  • +91.48% online orders
  • +76.24% pageviews
  • -50.42% bounce rate
  • +21.83% pages per session
  • +50.32% conversions from search

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