Estrella’s Flower Shop


Local Flower Shop Partners with Social Xccess for Website Development and Online Lead Generation Strategy.

When Estrella’s Flower Shop came to us they were looking for a way to significantly increase their number of sales each month to reach their goal of becoming the top flower shop in Dallas. Traditional advertising and website development was expensive and not converting, and their website was also not generating any leads. They knew they were missing out on potential online leads and revenue, but they didn’t know where to start.

Estrella’s has been proudly serving the Dallas, TX  and surrounding cities area since 2009. They are family owned and operated. Estrella’s is committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt.

The Strategy

Estrella's Flower Shop ( website home page

We teamed up with Estrella's Flower Shop to redesign its website and launch an aggressive inbound marketing campaign to grow its online presence from the ground up. The combination of a new website designed to attract and convert leads, paired with targeted paid search and social media advertising, fresh content and increased traffic has made Estrella's Flower Shop a dominant force in the professional moving community.


Estrella's Flower Shop in Dallas, TX

Estrella's had only a few hundred website visits per month and zero fresh content to attract or convert possible leads. To increase visitors and attract consumer attention Social Xccess created keyword-optimized and relevant content. Several of Estrella Flower Shop's top performing pages consistently receive thousands of views per month by organically ranking for competitive industry keyphrases. The combination of this organic traffic accounts for 70% of Estrella Flower Shop's total website traffic.

  • Responsive website design.
  • Social media campaigns.
  • Premium content offers.
  • Photography and videography.
  • Ongoing marketing strategy & management


  • +74.65% website sessions
  • +57.38% average session duration
  • +31.42% pageviews
  • -80.32% bounce rate
  • +37.54% pages per session
  • +20.65% more leads per month

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