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Exela Technologies

Overview


Exela Technologies Partners with Transplace to Implement Customer Relationship Management Tool and Marketing Automation Platform

When the Exela Technologies marketing team came to  us, they were looking for a way to increase the number and quality of leads that came in through their website. Social Xccess partnered with Exela Technologies to manage it’s marketing automation platform (Pardot), customer relationship management tool (Salesforce), account based marketing platform, and Search Engine Marketing.

The Strategy


Social Xccess teamed up with Exela Technologies to develop its new website and launch an account based marketing campaign to grow their online presence from the ground up. The combination of a new website designed to attract and convert leads, paired with personalized paid search advertising, fresh content and increased traffic has made Exela Technologies a dominant social force in the business process automation community.

Solutions


Exela Technologies uses account based advertising to reach new and existing stakeholders in target accounts. They segment account based advertising audiences by funnel stage and industry segment. One specific example of an effective account based advertising campaign is targeting known contacts that have previously expressed an interest in marketing content or campaigns, but have not recently been active.

  • Responsive website design.
  • Salesforce implementation.
  • Pardot implementation.
  • Account based marketing strategy.
  • Search engine optimization.

Scoreboard

  • +30.64% website sessions
  • +45.83% average session duration
  • +65.54% pageviews
  • -30.12% bounce rate
  • +79.75% pages per session
  • +42.12% growth in online sales

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