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The Mortgage Collective

Overview


Founded by VRM Mortgage Services™, The Mortgage Collective™ is an organization of forward-thinking solution providers and industry partners committed to changing the mortgage industry. The Mortgage Collective team was looking for a website and social media presence that attracted and engaged its target audience. In addition to generating traffic, the organization challenged Social Xccess to create thought provoking content that it’s visitors would want to share with colleagues and peers.

The Strategy


We partnered with The Mortgage Collective team to redesign their website and create marketing campaigns for each of their events around the nation. The combination of a new website designed to attract and convert leads, paired with targeted social media content, and increased traffic has made The Mortgage Collective a dominant social force in the mortgage and real estate community.

Solutions


non profit organization marketing

Although it's pesky, making a commitment to staying up-to-date with themes of discussion and uses of social media is pivotal to building a social presence which commands respect and drives action online. The Mortgage Collective certainly keeps up on trends, as is demonstrated with their consistent use of Facebook's hashtag feature and their nods to technological themes. These little nods to current events and themes build an organizational identity characterized as relevant and engaged with their audiences day-to-day life, which in turn positions the organization as a more desirable cause to get involved with. As an added payoff, utilizing branded hashtags creates vast opportunities for nonprofits to increase their visibility through user generated content and searches.

Scoreboard

  • +110% website sessions
  • +18.75% average session duration
  • +30.44% pageviews
  • -40.25% bounce rate
  • +17.23% pages per session
  • +24.53% member registrations

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