Have you ever clicked through to the second page of Google’s search engine results?
The answer is no. No one does.
Studies show that less than 3% of people who do a Google search make it to the second page.
This is exactly why, most business owners and companies who come to us are trying to figure out how to get to the top of Google search results. There are several best practices and suggestions to get your business on page one of Google — but we have a tried-and-true method of making it happen.
First things first, it’s important to understand that there are a few different areas of Google’s search results you can rank #1 for: rich snippets, PPC ads at the top, organic listings at the bottom, and local map listings in the middle:
That means you have four completely separate opportunities to rank your content on page one. Social Xccess’ philosophy and strategy to get that top spot on the first page and outrank competitors starts by solving four main questions, each one aimed at a different part of the search results page:
- How do you get a Google featured snippet?
- How do you get your pay per click (PPC) ads on page one of Google?
- How do you use search engine optimization (SEO) to get your website to the top of Google?
- How can local search engine optimization (LSEO) help get your business on Google Maps?
WHAT GOES INTO GOOGLE’S RANKING ALGORITHM IN 2019
Before you dive into how to get to the top of Google searches, it’s imperative to know what the ranking factors are that Google looks for:
“You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved Search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.” – Google