These days, you simply can’t run a great business without a website. In the digital age we’re living in, people turn to the internet to scope out partners and learn more about businesses — and without a website, you could be missing out on valuable leads. However, there’s also another side to that same coin. While
There’s a reason content marketing is such a big industry: because it works. Think about it — content truly is the backbone of every successful business, even if you don’t realize it. With smart, effective content, any business can attract more customers and up your authority… which is essential to scaling and growing, no matter what
It’s no secret that content is king these days, and for good reason! Having an effective content strategy can do fantastic things for your brand and for your business, from boosting your SEO to increasing your value to showing people that you’re an expert. However, understanding what to post and create when it comes to
Whether you’re a business owner or a customer, one thing is always important on a business site: the ability to gather information and make sales. When it comes to lead conversion strategies that work, you’ll want to optimize your site in ways that encourage your site visitors to make purchases and create methods to help
As a business owner in the digital age, you know the importance of digital marketing. After all, learning to leverage your strategy online is the very best way to continue growing your business and your brand. However, learning how to implement digital marketing strategies in your business can often seem overwhelming — especially in a
Why is Website Design so Important for Small Businesses?User-friendly, engaging website design is the foundation for the digital marketing success of any small business. A professionally designed and managed website is key in converting visitors into leads and taking advantage of a multi-channel digital strategy.
Have you ever clicked through to the second page of Google’s search engine results?
The answer is no. No one does.
Studies show that less than 3% of people who do a Google search make it to the second page.
This is exactly why, most business owners and companies who come to us are trying to figure out how to get to the top of Google search results. There are several best practices and suggestions to get your business on page one of Google — but we have a tried-and-true method of making it happen.
First things first, it’s important to understand that there are a few different areas of Google’s search results you can rank #1 for: rich snippets, PPC ads at the top, organic listings at the bottom, and local map listings in the middle:
That means you have four completely separate opportunities to rank your content on page one. Social Xccess’ philosophy and strategy to get that top spot on the first page and outrank competitors starts by solving four main questions, each one aimed at a different part of the search results page:
- How do you get a Google featured snippet?
- How do you get your pay per click (PPC) ads on page one of Google?
- How do you use search engine optimization (SEO) to get your website to the top of Google?
- How can local search engine optimization (LSEO) help get your business on Google Maps?
WHAT GOES INTO GOOGLE’S RANKING ALGORITHM IN 2019
Before you dive into how to get to the top of Google searches, it’s imperative to know what the ranking factors are that Google looks for:
“You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved Search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.” – Google
Does video play a major role in your social media strategy? If so, are your videos getting as much exposure as you would like?
In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively.
Facebook looks to be testing a new option that would give users more control over the content which appears, or can appear, on their personal profiles, with a new keyword blocking feature that would eliminate comments which include specific terms from your stream.
In today’s new family dynamic, Millennials (aged 22-37) are the heads of households. Approximately 9 in 10 new parents are Millennials. As new parents, they are continuing trends that have been true of their generation since their teenage years and are applying them to parenthood. They have to figure out how to parent in a technologically advanced world that changes both the joys and the challenges of raising children.