Marketing can be a long process and a big set of wheels to turn — and that’s putting it lightly. Whether creating KPIs for a campaign or sending out an influencer marketing tactic or building out an email sequence, there are a lot of things to do in marketing… and there are a lot of hours that are often spent making sure that the wheels are turning the right way.
However, marketing doesn’t have to be like that. Instead of feeling like a heavy weight to carry, marketing should be fun and effective — and putting campaigns into place should still leave you room to dream and brainstorm and think up new ideas.
The key to doing this? Marketing automation, AKA the best thing you can do for your marketing practices and strategies.
What is marketing automation?
Marketing automation is what allows you to put effective campaigns into place without the need for constant, ongoing work. You can automate anything — email, lead magnets, surveys, etc. — that you want, and it can really elevate your ability to generate leads and then keep track of them. Also, it simply makes life a LOT easier.
How to automate your marketing
1. Decide on one automation at once.
When you’re already trying to create and then put marketing strategies into place, the thought of laying the groundwork to automate your marketing can likely seem overwhelming. However, you don’t need to do it all at once! Instead, choose one thing to automate first (for example, a welcome email sequence!).
Tweak it, watch it work for you, and then add the next thing. If you try to do a massive overhaul of all of your marketing at once, you’ll get remarkably overwhelmed and bogged down — and that’s not helpful.
Curious what you can automate? Here are a few ideas:
- Any email drip campaigns (welcome sequences, retargeting campaigns, etc.)
- Social media posting
- Survey, testimonial, and feedback requests
- Specific action triggers and personalized notifications
- Live chat platforms on websites
…and so much more.
2. Do your research.
There are a ton of platforms out there that help with marketing automation, and a lot of them are really excellent! However, it’s important to do research to find out which of those platforms might actually be helpful for you.
In addition, take that research to a new level and do some in-depth digging into your own business. What are you spending a ton of time on marketing-wise that could be automated? Where are you losing money? Where are you spending it? What are your goals, and how could automation help you reach them?
3. Hire a team to do it for you.
If you’re ready to take your marketing automation to the next level but you want some high-level strategy behind it, consider outsourcing it. The right team can automate your marketing in a fraction of the time and totally elevate your options — and they can put structures in place for you to fall back on for years to come.
If you’re looking for an expert team to help you with marketing automation, our Social Xccess team is here to help with the content, the strategy, and the implementation you need. Contact us today.