VRM University

How Social Xccess helped an online real estate course provider develop a learning management system and optimize its website for search engines

11Social Xccess Customer Site Mockups
11VRM University Marketing Case Study Social Xccess
11VRM University Marketing Case Study Social Xccess 2
11VRM University Marketing Case Study Social Xccess 3
11vrmu logo 1

Company Overview

Vendor Resource Management University (VRMU) offers a wide variety of training solutions to help real estate and mortgage professionals enhance industry knowledge and improve performance. Its portfolio of training solutions includes industry certifications, organizational and leadership development, state-approved continuing education (see course catalog for approved courses by state), pre-licensing courses, custom content, and much more.

VRMU’s primary mission is to provide quality professional education, industry knowledge, best practices and on-going continuing education to the real estate and mortgage services industries. VRMU strives to help individuals and organizations thrive in the fast paced and constantly changing real estate and mortgage marketplace.

Problem

When VRM University first approached Social Xccess, it needed to develop a new learning management system (LMS) program to replace its outdated LMS. The University needed to create new automated processes to optimize its courses for user experience and efficiency. As part of its growth strategy, VRMU also wanted to increase its brand awareness as the #1 knowledge resource for real estate professionals. To ensure it could meet its ambitious growth objectives, VRM University needed a digital marketing agency that had extensive experience with online schools and developing appealing and user-friendly websites.

11port icon 2

65% Increase in Lead Conversions

11about 3 icon 1

41% Increase in Website Visitors

11port icon 3

30% Increase in Organic Website Traffic