3 Digital Marketing Tips You Can Implement Today in Your Business

As a business owner in the digital age, you know the importance of digital marketing. After all, learning to leverage your strategy online is the very best way to continue growing your business and your brand. However, learning how to implement digital marketing strategies in your business can often seem overwhelming — especially in a time where there seems to be so many options, so many opportunities, and so many places to put forth content.

At Social Xccess, we’re big believers in simple, optimized marketing strategies to grow and scale your business. While innovation is always a great thing, you simply don’t need to reinvent the wheel each and every time you market your business. Here are 3 digital marketing tips you can implement today in your business.

1. Optimize your SEO.

Search engine optimization — or SEO — refers to how your business can rank on website search lists. Since Google is such a powerful tool for your potential customers and ideal clients, harnessing your SEO can boost your client list and your visibility. However, digging into the world of SEO can get confusing, quickly — which is why we’re fans of simple SEO tips. 

Instead of trying to hack the algorithm, simply create clear titles for your site pages, take the time to insert meta tags for your site, and smartly use keywords, backlinks, and content strategy to up your score.

2. Encourage email list sign-ups with a great lead magnet.

Email lists are one of the most valuable tools you have at your disposal, as an email list offers a more intimate way to sell your products, connect with your customers, and grow your business. By growing your email list, you have a built-in audience that’s plugged into your business. The key? Knowing how to grow it.

Our favorite way to encourage email list sign-ups is through creating a lead magnet, or a value-packed freebie that gives your prospects something to learn from and gives you the ability to capture customer information in a lead. Whether you create an ebook, offer a checklist, or build out bonus content, lead with value and watch your leads roll in. 

3. Be active on social media.

According to Statista, a whopping 3.78 billion users are active on social media — making it an absolute must to have a social media presence in your business. While you don’t need to have a mega-active account on each and every social media platform, your business does need a strategy on at least one of them. 

Without using social media, you’re missing out on an incredibly valuable opportunity to reach more clients, create more value, and build your expertise. To start out, choose one platform to strategize on, whether it’s TikTok, Facebook, or Clubhouse — and then add value at least 3 times a week. You’ll up your recognizability and your expertise, and that matters.

At Social Xccess, we’re all about implementing smart, effective, and growth-inducing strategies for our clients. If you’re ready to level up your digital marketing, we’re here to help you do it. Contact us today.