Social Xccess Blog

A brilliant marketing campaign can do more than just change businesses — it can change the WORLD. See, there are some marketing campaigns that live in all of our brains, rent-free. From the Coca-Cola polar bears and the McDonald’s slogan and jingle all the way to the “Got Milk?” movements and the iconic PETA posters, a great marketing campaign is something that can create brand allegiance and recognizability for years and years to come. And, the biggest goal that every entrepreneur and business owner has is to create a brand that...
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Marketing can be a long process and a big set of wheels to turn — and that’s putting it lightly. Whether creating KPIs for a campaign or sending out an influencer marketing tactic or building out an email sequence, there are a lot of things to do in marketing… and there are a lot of hours that are often spent making sure that the wheels are turning the right way.  However, marketing doesn’t have to be like that. Instead of feeling like a heavy weight to carry, marketing should be fun...
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These days, running a business has more moving parts than ever before. From onboarding new team members to trying out new platforms to showing up on social media, there’s a lot to do… all the time. We get it. But, there’s one thing to add to your plate that might just elevate your entire business from the ground up. We promise. What is it, you ask? Online advertising. Here’s the thing: digital marketing and online advertising are the new gold standard for businesses across the globe. If you’re not investing...
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Digital marketing can 100% transform your business from the ground-up. With the right strategy and the right execution, you can create and smash everything from revenue growth goals to audience growth numbers. However, the key to making sure your digital marketing works is making sure that your digital marketing objectives have goals.  See, without defined (and measurable!) goals, marketing can get pretty expensive and relatively pointless. We’re all about strategic marketing that actually works over here, and we’d bet you are, too. Here are our favorite tips for defining digital...
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In today’s business world, the digital platform that keeps life spinning offers a ton of opportunities for everything from marketing to advertising — and, learning to use both efficiently is exactly how you can scale a business the right way.  See, marketing and advertising really do go together like eggs and bacon. Without one, the other can’t be as successful as possible — and, while marketing and advertising are both powerful on their own, using them together can really make a massive difference. Wondering how digital advertising and marketing work together,...
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Digital advertising is one of the best things to come from the digital age for business owners and entrepreneurs, and for a ton of reasons. Advertising online allows for a bigger result with fewer dollars spent, and the impact of a really wonderful advertising strategy can completely elevate a bottom line… unlike anything else. One of our favorite methods of advertising, PPC advertising, is a big go-to in our recommendation arsenal, and can be a great way to level up your strategy quickly. Curious?  Here’s what you need to know...
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One of the very best ways to grow your business comes down to increasing your website traffic, right? Ideally, you’ll want to point as many people — and potential customers — to your website as possible, and you’ll really want to do it as organically as possible. See, digital advertising is a great and powerful strategy. However, organic traffic can be even more valuable… and create lead magnet streams without the need for huge advertising dollars. Wondering how you can truly increase your site traffic organically? From adjusting your SEO effectiveness...
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Over here, we’re convinced that there’s nothing quite as powerful as excellent email marketing — and that’s where drip campaigns come into play. Drip campaigns, or emails that continually send to determined, strategic audiences, can take on a number of roles… from welcoming in a new audience to selling something to an existing one. By setting up a really great drip campaign, you’re setting up a passive stream of income and excellence — and there’s nothing better than that. Wondering how to set up great drip campaigns in your business? Here are...
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Serving our clients is our #1 priority, and we are excited to have been recognized for our efforts. We were recently named a Top Web Designer by Clutch!
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