There are over 2 billion active Facebook users, and about 73% of them log in every single day. Taking the time to learn how to use FB ads effectively is for sure the best interest of your business. So, what’s the secret ingredient to FB ads that give you the best return? It’s all about targeting your audience the right way. The more specific you can get, the better.
After all, Facebook offers the highest ROI from any paid advertising channel.
Before getting nitty-gritty about targeting, get familiar with your Audience Insights. Use this tab to get to know your prospects before creating a single ad campaign. It will show you all different things about who visits your business page and why, which will help you start effectively targeting your ads.
Let’s look at the best ways to get the most out of your Facebook ads.
1. Start with the demographics
Your demographics will serve as your first step in targeting and will cover the basics. As you’re setting up an ad campaign, Facebook will ask you for things like location, age, and gender. Try to be specific in narrowing these three things down for every single ad.
Like we said, this is your starting point. Using only these demographics will still leave you with too large of an audience, but it sets you up for your more advanced options.
2. Check out purchase behavior
Purchase behavior can be a good target for knowing what types of things your audience wants, needs, and searches for. Targeting purchase behaviors shows you who is likely to buy – based on what they’ve bought or searched for in the past.
3. Look into interests
What are the interests of your ideal customers? It’s not quite enough to just pick a broad category, because you know we’re trying to get specific. There are tons of categories and subcategories to choose from for this type of targeting.
Here’s a helpful example…
Let’s say you want to target people who like to surf. Targeting that broad interest will give you a very large audience. But narrowing down to a specific pro surfer could help. Pick someone who is not a household name, but someone true surf enthusiasts would know about. Do this for each interest you can.
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These 3 categories will help you get started in Facebook advertising. Want help with your digital marketing campaigns? We have experts at the ready to assist you in getting the most out of your online advertising. Reach out today!