Link building can be an amazing lead generation tool. It allows new visitors to find your content through other websites – and the SEO benefits are even better. Link building can get your website ranked higher from search engines while building authenticity and brand awareness.
Now, this doesn’t mean you should start throwing links out into the Web left and right. There is definitely a right way and a wrong way to use this tool. Let’s talk about the what, the why, and the how of link building to help grow your online presence.
First, what is website link building?
Link building is the process of drawing traffic to your website through placing links in external sources. Those sources could be content from another professional in a relevant field. When links are well-placed, they naturally lead people and search engines to your website.
Imagine this…someone is reading a blog online and comes across a perfectly placed link to your website. They may have never found you without coming across your link in the right place at the right time.
Why is link building important?
When it comes to SEO factors, link building is one of the best ways to draw traffic to your site. This is how search engines decide that your website provides quality content. Of course, that means your chance of appearing higher and in more searches goes way up.
Another reason link building should be a part of your marketing strategies is that it gets your business seen in more places and builds trust with potential customers. When people see that you are linked to sources they already know and love, your business automatically gains some clout.
How do you build links the right way?
Externally placed links need to fit with the content they appear in. Quality content is shown through intentional links in trustworthy sources. It does take a bit of promotion and effort to make authentic connections for link building. Many brands outsource this work to SEO companies or freelancers because it can be time-consuming and complicated.
Here’s a few tips to keep in mind when venturing into link building.
- Keep it natural, not forced.
- Nurture relationships with others in your industry.
- Use relevant and trustworthy sources.
- Focus on quality over quantity.
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