How to Start Advertising Digitally
If you’re looking to boost sales, build awareness, and grow your brand – it’s probably time to start digitally advertising. With online resources and technology today, advertising online is really the most cost-effective and results-driven method for getting the word out there.
We know what you’re thinking, though. With all the different options available to you and continuous technology changes, getting started can feel overwhelming.
Let’s look at 4 steps to get started in digital advertising today.
1. Do your research
We know. It’s not the most exciting part of advertising…but research is an essential first step. To get the most out of your advertising campaigns, you’ll want to know everything you can about your audience, your brand, and your channels of choice.
Do the deep work of getting clear on who you’re selling to, what you offer, and how you want to show up in the world. If you jump into the creative side too early, you might be wasting money on advertising that won’t go anywhere.
2. Test, optimize, and repeat
One of the biggest benefits of digital advertising is how measurable the data is. You can test what ads are working or not – and change things accordingly. It’s important to continue testing each on every different channel. An ad that performs well for one channel may not be successful on another. A/B testing is a good starting point for testing your online ads.
3. SEO is key
A whopping 93% of online conversations start with a search engine. It’s safe to say that effectively using SEO is incredibly important in your advertising efforts. There’s an endless amount of data for search engines to filter through, so getting your content seen should be a top priority.
After all, even the most creative ad campaigns aren’t useful if they can’t be found by the right people. We suggest making an SEO plan early on in your digital advertising journey.
4. Focus on the call to action
Effective advertisements will lead customers on a journey. While getting their attention is a good start, there has to be a roadmap for where to go next, what to look at, and what to do.
Imagine giving someone directions to your house, but never actually giving them your house number. They might get close…but finding your exact house would be too challenging and tedious.
Don’t leave your audience hanging. Get them all the way to the finish line with clear, simple instructions.
If you’re looking to grow your brand with the help of experienced marketing professionals, look no further. Social Xccess will cater to your specific marketing needs with a customized approach to reach your goals. Let’s get started!