A brilliant marketing campaign can do more than just change businesses — it can change the WORLD. See, there are some marketing campaigns that live in all of our brains, rent-free. From the Coca-Cola polar bears and the McDonald’s slogan and jingle all the way to the “Got Milk?” movements and the iconic PETA posters, a great marketing campaign is something that can create brand allegiance and recognizability for years and years to come. And, the biggest goal that every entrepreneur and business owner has is to create a brand that people value, trust, and recognize — which is where creating incredible marketing plans comes into play.
Now, whether you’re a business owner or on a marketing team, marketing campaigns will be part of your day-to-day — there’s no way around it! And, if you’re wondering how you can start a marketing campaign, we’ve got you covered.
What exactly is a marketing campaign?
A marketing campaign is a strategic plan, usually across different platforms, that connects to a specific product, service, or event. Marketing campaigns are typically made up of multiple moving parts (think: everything from emails and ads to content and events), and can either be small- or big-budget items. Marketing campaigns typically fit into 1 of 3 categories: campaigns built to increase income, campaigns built to engage new leads, or campaigns to increase general awareness and loyalty.
3 steps to create a marketing campaign
Creating and implementing a marketing campaign can move the needle massively in your business, and it can be as simple or as complicated as you’d like to make it — truly. Honestly, that’s what’s so incredible about a marketing campaign. You can tailor it to your exact needs and specifications, and can mix, match, and tweak as you go.
Step one: Get clear on your “why?”
No marketing campaign can be successful without a strong reasoning behind it — so make that your first priority. Why are you choosing to do this campaign? Why are you choosing to implement it at this specific time and at this specific method? Why does this need to be marketed? When you fully understand this, it’s a lot easier to be intentional and strategic about it.
Step two: Decide on your KPIs.
To test the effectiveness of a marketing campaign, you need to be able to measure it — which means that you have to decide on your key performance indicators, or KPIs. For some campaigns, this may be a number of clicks. For some campaigns, this may be affiliate income or new leads. Each campaign is different — but each campaign needs a specific indicator.
Step three: Put into action and test!
Next up, get going! More than anything, a marketing campaign has to be implemented — and often it’s a better idea to put things into motion and then to test and tweak as you go. If you’re looking for a team that knows how to put forth marketing campaigns that perform well, you’ve found us! Our Social Xccess team knows how to do it, and we’re ready to help you.