Why is Website Design so Important for Small Businesses?
User-friendly, engaging website design is the foundation for the digital marketing success of any small business.
The price you pay is high for a poorly designed site that leads to dead ends and ultimately less business and traffic. It’s important to utilize an established website design company or designer that knows your industry to help create the most effective web presence for you with a focus on performance goals. Investing in a good website will lead to more leads, a better return on investment, and lower cost per lead you acquire.
HOW DO I EVALUATE WEBSITE DESIGN?
We are living in a very visual and interactive world. The continued improvement of internet speeds, screen display resolutions, and interactive graphics enables us to have impressive site layouts and live elements like video and web applications.
Impressive design typically has the following two elements – 1) impression power and 2) Authentic, user-friendly interaction. These are described as user experience (UX) and user interface (UI). A good website can generate user interest and entice a user to continue browsing or even complete a form sharing information. This is the imperative to great site flow. It’s all about creating an experience, not simply placing images into a pre-built template from websites like Squarespace or Wix.
How much does a website cost?
For most small businesses it isn’t necessary to have a database-driven, multi-platform website. For local websites, it’s more about sharing information and the story about the business, what products or services are offered, and relevant contact information. Most businesses don’t have $20,000+ to invest into a new website. The average small business website costs between $4,000-$8,000. When planning a website you need to consider what exactly you want the website to do. And it’s important to realize that added functionality will almost always come with additional costs.
How much user engagement do you want? Does it need an online store?
- Is it a product gallery/showcase?
- What is the conversion goal for website visitors?
- How much user engagement do you want?
- Does it have to get updated frequently?
- Is it used to engage with your existing customers – email or newsletters?
- Do you need landing pages for advertising campaigns?
- Is your site performing organically right now?
- Do you need help with Google Ranking SEO?
SUCCESSFUL, SIMPLE WEB DEVELOPMENT.
1) KEEP YOUR DESIGN AS SIMPLE AS IT CAN BE
Users are not necessarily interested website that are complex and flashy. The aim of the design is to guide your visitors down a path to purchase or share contact information. If your website is too busy, your visitors could get overwhelmed or confused and leave your site to go to one of your competitors’.
2) HAVE A SPECIFIC CONVERSION GOAL
What is the main thing you want visitors to do once they are on your website? Help guide your visitors to your conversion goal and entice them to want to be your customer. Do you want them to purchase your services or products? Design your website to drive them to a “Contact Request” form or “Click to Purchase” button.
3) CONSISTENTLY AND REGULARLY UPDATE YOUR WEBSITE CONTENT AND LOOK
Customers expect your website to have the latest product information and industry news. If the content throughout your site isn’t current, relevant or mobile-friendly, you’ll be looked over for someone with a more effective website.
It is critical for every business, big and small, to have a user-friendly, professionally-designed website. For you to effectively convert visitors to customers, it is key to partner with the right website design agency or designer with the right experience for your industry and expertise to make your website launch successful. Invest in your website like any other asset you purchase for your business and it will become a productive resource and lead source for your company.