VRM Lending LLC

How Social Xccess helped a national mortgage broker turn organic search into 40% of all website traffic

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Company Overview

VRM Lending LLC’s mission is to set a high standard in the mortgage industry. VRM Lending is committed to quality customer service – putting the people it serves first. The company’s goal is to carefully guide you through the home loan process so that you can confidently select the right mortgage for you and your family from the many mortgage options that are available today. After you select the loan that is right for you, VRM Lending’s customer support team will work continuously on your behalf to help you achieve your dream of homeownership.

VRM Lending strives to make you a client for life. The company wants to be your first choice each and every time you need a home loan. VRM Lending always tries to go above and beyond for you so that you will always feel confident referring your family and friends to VRM Lending for their mortgage financing needs.


So many people today seek out the services of a mortgage broker online, normally with a simple Google or Bing search. For VRM Lending LLC, tapping into this organic search traffic is crucial to building brand awareness, especially in the United States, where competition among mortgage brokers is especially fierce.

VRM Lending LLC engaged the SEO experts at Social Xccess to assess their existing website properties and make on-page and technical optimizations, as well as ongoing content activities, with the goal of attracting and converting more prospective home buyers and sellers through organic search channels (such as Google and Bing).

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42% of Website Traffic Comes from Organic Search

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65% Increase in Time on Site

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38% Increase in Leads from Organic Website Traffic