As a small business owner in the digital age, there’s no way you haven’t heard of search engine optimization — better known as SEO. In a world where marketing and lead generation stems from technology, it’s vital to your business success to make sure your site is properly optimized and ready to go.
After all, your business is nothing without making sales or generating leads, and SEO can be a major part of that. Today, we’re breaking down how small businesses can generate leads with SEO.
1. Use blog content to connect with your audience
It’s a serious misconception that SEO involves slamming a bunch of keywords down onto a blog in order to bump up your rankings. In fact, SEO strategies that involve simple keyword farming aren’t nearly as effective — and can alienate any potential customers quickly. The strategy we would recommend? Creating thoughtful, solid blog content that teaches a lesson.. and just so happens to be keyword rich, as well.
By implementing a strong blog game plan within your site, you can quickly up your own reputation as an expert in your niche. More than that, blog content is a great way to improve your site’s SEO, making it more visible to potential customers the whole way around. With consistent blogs (that actually have a point), you’ll not only show up more on Google — but you’ll prove how trustworthy you are as well.
2. Make your site as mobile friendly as possible.
Long gone are the days of your potential customers finding you on a Gateway desktop. In fact, research from Statista shows that nearly 75% of the world’s population uses a smartphone — meaning that a wild amount of people turn to smartphones to make purchases, learn information, and seek out new products and services. Your job? Make sure your site is as mobile friendly as possible.
Do some backend work to optimize your site for mobile, whether it’s improving response time or adding SEO phrases to meta descriptions on your site. In a world where mobile-first is becoming a much larger piece of the puzzle, you’ll want to ensure that your site can keep up. It makes sense that mobile-friendly sites are more likely show up in search results — so get on that side, and quickly.
3. Optimize your content to show up in search results.
While SEO can be a pretty complicated affair the entire way around, there are some simple aspects to it as well. In order to boost SEO, you’ll need to make sure your site and your site’s content are optimized the right way. There are a few strategies that you can easily implement yourself, from creating quality and helpful content and designing for the user experience all the way to internally linking your own site and paying attention to your meta descriptions.
However, your best option for generating leads with SEO is all in the team you choose to do it. By working with an agency like Social Xccess that understands SEO techniques that actually work, you’ll guarantee an investment in your business that truly pays off. Ready to start generating leads through excellent design and smart content? Let’s set up a call today.