Why a Mobile Responsive Website Needs to Be Your First Priority

11woman browsing website on mobile phone

Responsive Websites are in!

Back in the day, a great website design meant that you wanted a beautiful, desktop-friendly site.

These days? A great website design means that you need a beautiful, mobile responsive website that is just as beautiful and friendly on mobile, too.

Luckily, optimizing your site to perform well on mobile isn’t nearly as difficult as you might think. From simple website templates to drag-and-drop platforms, you can take a few hours to elevate your mobile-friendliness and increase leads. Here’s why it’s so important:

1. You want to effectively capture social media leads.

Some of the most effective digital marketing strategies you can use in 2021 involve social media, and most social media users access their respective social feeds through the phones they hold in their hands. Since you want social media users to engage with your business via your site, it would make sense that any social media user visiting your website is going to visit via their phones — and you want to make sure they’re not disappointed when they get there

On another level, those who engage with your business on social media most likely already trust that you understand (and love) the technology around digital marketing. If they log on to your website and see that the mobile optimization isn’t there, they may very well look for someone who’s website does stand up.

2. Search engine optimization rewards mobile sites.

The elusive SEO — or search engine optimization — that marketers talk about is important, for a ton of reasons! After all, good SEO means that you’re popping up earlier on in search engines, which means that you’re likely to attract more visitors and leads for your business. While there are a ton of things that can affect your SEO, from backlinks all the way to meta descriptions, Google really does reward mobile sites.

While having a mobile-friendly website isn’t the only thing that’s going to get you higher in search rankings, it is a big thing — and a well-formatted site on mobile will always perform better in search rankings than a site with poor mobile formatting and optimization.

3. People are looking for mobile-friendly sites.

According to Statista, there are 6.378 billion smartphone users in the world as of 2021. And, as of the first quarter of 2021, 54.8% of website traffic comes straight from mobile users. It’s never been more important — or, in fact, as vital — to have an effective mobile site. After all, if over half of your website visitors are clicking through your site on their mobile devices, why wouldn’t you?

It’s really simple — people want mobile-friendly sites, and you want leads and customers. By making your site more mobile-friendly, you can ensure that you’ll attract more visitors than you otherwise would. Plus, it’s just smart business — and as an entrepreneur in 2021, you know that.

At Social Xccess, we’re experts at responsive, client-facing, mobile-friendly site design… and we’re here to help you create the mobile experience of your (and your audience’s) dreams. Ready to talk strategy and create a lead generating machine with your website? Get in touch with us today.

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