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Digital Marketing
Marketing can be the absolute biggest game changer in your business — or it can be the absolute biggest waste of time in your business.
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At Social Xccess, one of our very favorite things to do is to remind people just like you how important websites are.
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These days, you simply can’t run a great business without a website. In the digital age we’re living in, people turn to the internet to scope out partners and learn more about businesses — and without a website, you could be missing out on valuable leads. However, there’s also another side to that same coin. While...
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There’s a reason content marketing is such a big industry: because it works. Think about it — content truly is the backbone of every successful business, even if you don’t realize it. With smart, effective content, any business can attract more customers and up your authority… which is essential to scaling and growing, no matter what...
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It’s no secret that content is king these days, and for good reason! Having an effective content strategy can do fantastic things for your brand and for your business, from boosting your SEO to increasing your value to showing people that you’re an expert. However, understanding what to post and create when it comes to...
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Whether you’re a business owner or a customer, one thing is always important on a business site: the ability to gather information and make sales. When it comes to lead conversion strategies that work, you’ll want to optimize your site in ways that encourage your site visitors to make purchases and create methods to help...
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As a business owner in the digital age, you know the importance of digital marketing. After all, learning to leverage your strategy online is the very best way to continue growing your business and your brand. However, learning how to implement digital marketing strategies in your business can often seem overwhelming — especially in a...
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Why is Website Design so Important for Small Businesses?User-friendly, engaging website design is the foundation for the digital marketing success of any small business. A professionally designed and managed website is key in converting visitors into leads and taking advantage of a multi-channel digital strategy.
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First things first, it's important to understand that there are a few different areas of Google’s search results you can rank #1 for: rich snippets, PPC ads at the top, organic listings at the bottom, and local map listings in the middle. Studies show that less than 3% of people who do a Google search...
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Does video play a major role in your social media strategy? If so, are your videos getting as much exposure as you would like? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively.
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